My Swft | About Us - Group Holiday Travel Planner

Group holiday travel planner on WhatsApp and Facebook Messenger

Our story and why we’re on a mission to make group holidays happen, and keep happening

Why My Swft


It all began with group holiday pain.

A group of well-rounded grown-ups set themselves the task of organising a holiday together and someone took the initiative:

Step 1: set up a WhatsApp group,  add hilarious post-watershed group name.

Step 2: congratulate self on contribution and return to spreadsheets.

Step 3: the appearance of a series of hilarious memes completely unrelated to organising a group holiday.

For many it's a familiar tale. We all have jobs that expect us to work for the money they pay us and none of us want to spend hours of our free time trawling the internet for holiday deals.


Group holiday to handle?

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Where we're going with this


So it’s become our mission to make great group holidays happen.

The average person visits 38 different websites before booking a holiday. They’ll spend between 10 and 30 hours trying to get it right. In this day and age, that’s madness. At My Swft, we use a combination of technology and human travel planners, to provide a group holiday experience that is highly personalised to you and your group.

Right now, that means ultra-responsive group travel planners available on WhatsApp and Facebook Messenger.

Organising a group holiday is a big responsibility. So whatever your holiday needs, our team is here to help and support you. They'll put together a highly personalised package and provide a painless group holiday experience for all. These personalised packages can include finding you the best flights, from different locations if necessary, and combining them with transfers and accommodation chosen with your specific needs in mind.

So if it’s a lads holiday or a girls holiday, an escape with colleagues, a full family gathering or even the ultimate responsibility of planning a stag or a hen do, you tell us your plans and we’ll provide you with great recommendations to share with your group. Then we’ll let you all pay separately and get the whole thing booked for you.


Sound too good to be true?

Discover how we provide the ultimate personalised group holiday experience

More time chasing cocktails, less time chasing payments

What kind of holidays can we make happen


Snow holidays

This is where it all began for us, back in September 2017. Ski holidays naturally have a lot of moving parts and we can help with flights, transfers, accommodation (private or shared chalets, self catered apartments, hotels), equipment hire, lift passes and lessons (on the slopes or in the sky!)

If you’re planning a ski holiday in Europe, North America or Japan, chat to the team on WhatsApp or Messenger.

City breaks

We can offer over 300k hotels around the world with a price match guarantee. We also have some of the coolest apartments and villas for groups that we can combine with flights and rental cars to keep the whole holiday planning in one place.

Sunny escapes

Depend entirely on the group type. Families need something family friendly (shock), with somewhere for the kids to play safely. Hens, hags and stags need an adult only hotel, somewhere close to the action.

With big groups, the last thing group leaders need is to be chasing everyone for their money back. We offer individual payments. Regardless of group size.


Team mugshot to finish?

The My Swft team of employees


Still have questions?

Get in touch or visit our FAQs page


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