MySwft | About Us - Group Holiday Travel Planner

Planning your amazing trip

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Group holiday travel planner on WhatsApp and Facebook Messenger

Our story and why we’re on a mission to make group holidays happen, and keep happening
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The MySwft team of employees team group

Founder story

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Our founders, Jasper and Tom got to know each other working together in London in 2017. During their daily commute and a few (overly competitive) lunch‐break squash games, they realised they had the same gripes with organising holidays.

Both found it near impossible to find time to arrange a holiday with their mates. Neither were willing to spend hours researching online or visit a high street travel agent. It meant that trips either didn’t happen, or didn’t quite live up to expectations. Surely they couldn’t be the only ones?

MySwft founders Tom Pain and Jasper Cox founder story

Tom realised that even the ultra busy find time for chatting on WhatsApp or Facebook so why not speak to a travel agent in the same way? The initial concept for MySwft was born and before long he had a rough business plan...

"Tom handed me his laptop at Waterloo and said, "You’ve got until Clapham Junction to read this business plan." It was the bare bones but five minutes later I was sold." Jasper

In private, they began working on the idea. They spent evenings and weekends on the side of their 9‐5 (or more like 8‐7), seeing what they could build and how it might work. In September 2017 they told their boss, and MySwft was launched (they were fired).


Tom and Jasper

Chat on Messenger organising a group ski trip
Group holiday to handle?
Don’t worry help is at hand. Chat now.

Our story

MySwft started with ski trips and it was all a little basic! We threw together a simple website, rinsed Tom’s book of contacts from the ski industry and started helping people get to the slopes. Not long after, we were handling holidays for all types of groups ‐ city breaks, summer holidays, stag weekends, hen dos, and corporate trips. While there’s still plenty of work to do, we’ve already made massive improvements on how people book group holidays.

Now things are a bit more refined. After chatting with us on WhatsApp or Messenger you’ll get a simple link with a handful of tailored packages to share with your mates and decide on. Once you’ve chosen your favourite, we set up your trip page so everyone can sign up and pay individually (i.e. you don’t have to put it all on your card and spend the next six months trying to get it back). Pretty simple really.

The work doesn’t stop there though. The journey from "we should go on holiday" to out there swimming in the sea or exploring a new city is still not as easy as it could be, and many holidays simply don’t happen.

The MySwft team outside the office

Group holidays handled

Screenshots of the MySwft group trip planner app

Our app, launched in September 2019, helps you get a group together and decide what to do. Sidestep chaotic WhatsApp groups and email chains and get everyone’s views on all the important stuff (dates, destinations, colour of the rental car, whatever you like). You end up with a clear picture of what everyone wants to do. If needed, you can still chat in the app, but we’ve kept it separate so those priceless memes and GIFs don’t get in the way of your holiday.

Plan in place, you can either chat with us to get everything sorted quickly and easily, or do all the legwork yourself ‐ flights, transfers, accommodation, snore, snore.

We’re hoping you choose the former, chat soon.

Hit up our travel experts on WhatsApp or Facebook Messenger today for your group holiday.




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