My Swft Snow | Ski Holidays In Europe, North American and Japan

My Swft Snow

Ski holidays with personality

When that red lorry heralds the arrival of Christmas, it’s officially time to get excited about a ski holiday.

Winter snowsport breaks are the holidays on which My Swft was founded, given the number of moving parts to the group booking of a ski holiday. Flights, accommodation, lift passes, equipment, ski school – when it all comes together it is absolutely worth it. That joyous first run of the day; the quench of a lunchtime drink after a hard morning’s skiing on the mountain; the fun of finally getting together for some runs as a mixed group after the daring novices have mastered their snow plough. All worth it.

Expertise makes booking group ski holidays a doddle. Early in the season, make for high ground and snow-sure resorts and those with good snow snow-making cover. Head to France, where Val d'Isere/Tignes and Val Thorens will have you carving on the cord from day one of the season, Obergurgl in Austria or Cervinia in the Italian Alps.

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Know your group

This is key. A mixed group with beginner skiers may benefit from a resort with a mid-mountain station to meet up for lunch and aprés. Keen skiers should aim high and wide, targetting big, snowsure resorts with back country access. Beginner groups, on the other hand, will enjoy resorts laced with long cruisy greens and blues that provide full mountain access and no nervy steeps! 

And then there is ski accommodation. Families and friends may benefit from a hosted chalet with half-board so as not to worry about cooking or cleaning. Apartments offer more room and privacy but are self-catered so can be better on a budget, although require more maintenance.

For an activity-based winter break, Finland with its husky dogsledding, snowmobiling, floodlit skiing and Santa excursions may be the one for you. Or perhaps North America with its open immaculately-groomed pistes and gladed runs. Reach out to an expert travel concierge and see what options are open to you.

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Some of our favourite ski resorts...

Click on a country above to explore it in more detail or check out some of our favourites below

Val d'Isere ski resort at night

Val d'Isere

Chic, lively and with world class slopes, Val d’Isère is one of the great alpine playgrounds

St Anton apres ski party

St Anton

Chic and stylish with challenging terrain, St Anton is one of the best ski resorts in Europe

Val Thorens ski resort

Val Thorens

Europe’s highest and one third of the world’s largest ski area. VT has something for everyone

ski lift in Whistler


The capital of Canadian skiing and one of the best in the world

freestyle skier in Mayrhofen


Austria’s magnificent all round resort in the heart of the Tyrol

Meribel ski resort


The upmarket and lively centrepoint to Les Trois Vallées ski area

Aspen ski resort


Elegant and full of charm. The playground of the rich and famous

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